EVERYTHING YOU NEED TO START A CLOTHING BRAND BY KAWISAKY*

AN ONGOING JOURNAL UPDATED WEEKLY - inspired by abloh

this is a brief guide on how to launch a clothing brand specific to wa based brands in Australia.

From my years of working in the industry and launching my own clothing line, I have accumulated a few tips and sources to share with you. My goal is to provide you with some guidance and resources that will help you to finally start that brand or continue to grow your brand.

PART 1 - FINDING YOUR PRODUCT

MANUFACTURERS

Whether you're after a decent starting place for blanks or a skilled manufacturer for your next project, there are plenty of factories that can provide this for you

as colour - BLANKS - AUSTRALIA

aN ARGUABLE CHOICE, however, I FEEL AS THOUGH THEY HAVE IMPROVED THEIR QUALITY OVER THE YEARS AND HAVE SOME DECENT BLANKS ON OFFER. BEST FOR QUICK SUPPLY AND BRANDS THAT ARE JUST STARTING THEY OFFER A RANGE OF TEES, HOODIES, CREWNECKS, SWEATS AND A BUNCH OF ACCESSORIES.

rueporter - blanks - portugal

I've never personally used them however i have seen and felt their blanks. their quality is top tier but not for everyone. things to note include long and unpredictable turnaround times along with costly shipping fees.

SCREENPRINTING/DTG

tHIS SECTION WILL BE MORE PERSONALISED FOR PERTH BUSINESSES HOWEVER THERE WILL BE SOME AVAILABLE FOR BRANDS LOCATED EVERYWHERE ELSE.

**SHORT BATCH - PERTH [RECCOMENDED*]**

I PERSONALLY USE THEM FOR EVERYTHING. SHORT BATCH HAS A VERY STRONG UNDERSTANDING OF WHAT THEY DO AND OFFER A WIDE VARIETY OF GRAPHIC APPLICATIONS FOR CLOTHING. WORTH CHECKING OUT THEIR SOCIALS FOR THE TYPES OF JOBS THEY HAVE DONE. OFFER BLANKS IN HOUSE ALSO.

SQUARE ONE - PERTH

GREAT QUALITY SCREENPRINTS AND REALLY FRIENDLY STAFF. HIGH LEVEL OF EXPERTISE AND QUITE CLOSE TO THE CBD. ALSO OFFER IN HOUSE EMBROIDERY

REDHOT DESIGNS - PERTH

lOCATED IN FREO, NEVER PERSONALLY USED THEM BUT HAVE SEEN THEIR RESULTS. OFFER BOTH SCREENPRINTING AND DTG

ASYD PRINTING - SYDNEY

HAVE NOT PERSONALLY USED THEM BUT THEIR JOBS LOOK INSANE. CHECK OUT THEIR SOCIALS FOR MORE INFO

FOR MORE SCREENPRINTING PLACES, LITERALLY SEARCH IT ONLINE. YOU'LL FIND THAT ITS QUITE EASY TO FIND A FEW.

PART 2 - WEBSITE

NOW YOU'RE ONTO MAKING A WEBSITE. [THE FUN BIT]

USE SHOPIFY AND ONLY SHOPIFY

(OR MAYBE SQUARE SPACE)

SHOPIFY IS SUPER EASY TO USE IF YOU HAVEN'T MADE OR EDITED A WEBSITE YOURSELF. MOST IMPORTANTLY FOR ME IS THAT SHOPIFY HAS REALLY GOOD FINANCIAL REPORTS THAT COME IN HANDY DURING EOFY OR WHEN YOU'RE DOING GENERAL BOOK KEEPING.

YOUR WEBSITE SHOULD INCLUDE EVERYTHING ABOUT YOUR BRAND AND PRODUCTS. THIS WILL HELP YOU IN THE LONG RUN AS A WEBSITE IS THE MOST CREDIBLE PAGE FOR YOUR START UP BRAND. PEOPLE TEND TO TRUST BRANDS WITH A GOOD WEBSITE SO MAKE SURE ITS UP TO SCRATCH AND LOOKING GOOD.

PART 3. CURATING AND SELLING YOUR BRAND

SO NOW YOU'VE MADE YOUR FIRST PIECE OR RELEASED A COLLECTION. WHAT NOW?

THIS NEXT BIT MIGHT BE EASIER OR HARDER DEPENDING ON WHO YOU ARE AND WHAT YOU KNOW.

every successful brand has a community or a niche that supports them. think of corteiz, riot hill, early bape. this same principle applies to almost every successful business.

before you think about future releases or the next best graphic you are going to release, think about how you are going to build a loyal and supportive community.

maybe it's in the form of a giveaway, or maybe you will offer your community special products or it could even be interacting with them more frequently.

what you do for your community should reflect on the brand image and identity. kill two birds with one stone.

If your brand focuses on exclusivity, make your community feel special with one off pieces or short runs. do whatever it takes to work for your community.

PART 4. FINDING YOUR MARKET

WITH EVERY PRODUCT, THERE IS A MARKET FOR IT. THE HARD PART IS FINDING THAT MARKET AND SELLING TO IT.

ONE WAY BRANDS FIND THEIR TARGET MARKET IS BY PUTTING THEIR BRAND ON TIK TOK. YOU MAY HAVE HEARD ALOT ABOUT THIS PLATFORM (GOOD AND BAD) BUT I FIND THE PROS MASSIVELY OUTWEIGH THE CONS. ALL IT TAKES IS ONE VIDEO TO REACH 1 MILLION VIEWS FOR YOU TO SELL OUT COMPLETLY (THIS HAS HAPPENED TO ME 3 TIMES).

ANOTHER WAY TO FIND YOUR MARKET IS TO RUN INTERACTIVE EVENTS. THINK POP UPS, GIVEAWAYS, SALES. THIS WILL ATTRACT THE PEOPLE YOU WANT AROUND YOUR BRAND.

ONE THING ILL MENTION HERE IS TO BE PROACTIVE WHEN RUNNING A BRAND. THIS WILL SHOW THROUGH TO EVERYONE WATCHING. IT'S REALLY EASY TO TELL IF YOUR BRAND IS SLACKING WITH IT'S CONTENT OR ACTIVITY SO KEEP THE BALL ROLLING.

BY KAWISAKY

**FOUNDER OF JARGON* & JUKUHARA**

AN ONGOING JOURNAL UPDATED WEEKLY - inspired by abloh

this is a brief guide on how to launch a clothing brand specific to wa based brands in Australia.

From my years of working in the industry and launching my own clothing line, I have accumulated a few tips and sources to share with you. My goal is to provide you with some guidance and resources that will help you to finally start that brand or continue to grow your brand.

PART 1 - FINDING YOUR PRODUCT

MANUFACTURERS

Whether you're after a decent starting place for blanks or a skilled manufacturer for your next project, there are plenty of factories that can provide this for you

as colour - BLANKS - AUSTRALIA

aN ARGUABLE CHOICE, however, I FEEL AS THOUGH THEY HAVE IMPROVED THEIR QUALITY OVER THE YEARS AND HAVE SOME DECENT BLANKS ON OFFER. BEST FOR QUICK SUPPLY AND BRANDS THAT ARE JUST STARTING THEY OFFER A RANGE OF TEES, HOODIES, CREWNECKS, SWEATS AND A BUNCH OF ACCESSORIES.

rueporter - blanks - portugal

I've never personally used them however i have seen and felt their blanks. their quality is top tier but not for everyone. things to note include long and unpredictable turnaround times along with costly shipping fees.

SCREENPRINTING/DTG

tHIS SECTION WILL BE MORE PERSONALISED FOR PERTH BUSINESSES HOWEVER THERE WILL BE SOME AVAILABLE FOR BRANDS LOCATED EVERYWHERE ELSE.

SHORT BATCH - PERTH [RECCOMENDED*]

I PERSONALLY USE THEM FOR EVERYTHING. SHORT BATCH HAS A VERY STRONG UNDERSTANDING OF WHAT THEY DO AND OFFER A WIDE VARIETY OF GRAPHIC APPLICATIONS FOR CLOTHING. WORTH CHECKING OUT THEIR SOCIALS FOR THE TYPES OF JOBS THEY HAVE DONE. OFFER BLANKS IN HOUSE ALSO.

SQUARE ONE - PERTH

GREAT QUALITY SCREENPRINTS AND REALLY FRIENDLY STAFF. HIGH LEVEL OF EXPERTISE AND QUITE CLOSE TO THE CBD. ALSO OFFER IN HOUSE EMBROIDERY

REDHOT DESIGNS - PERTH

lOCATED IN FREO, NEVER PERSONALLY USED THEM BUT HAVE SEEN THEIR RESULTS. OFFER BOTH SCREENPRINTING AND DTG

ASYD PRINTING - SYDNEY

HAVE NOT PERSONALLY USED THEM BUT THEIR JOBS LOOK INSANE. CHECK OUT THEIR SOCIALS FOR MORE INFO

FOR MORE SCREENPRINTING PLACES, LITERALLY SEARCH IT ONLINE. YOU'LL FIND THAT ITS QUITE EASY TO FIND A FEW.

PART 2 - WEBSITE

NOW YOU'RE ONTO MAKING A WEBSITE. [THE FUN BIT]

USE SHOPIFY AND ONLY SHOPIFY

(OR MAYBE SQUARE SPACE)

SHOPIFY IS SUPER EASY TO USE IF YOU HAVEN'T MADE OR EDITED A WEBSITE YOURSELF. MOST IMPORTANTLY FOR ME IS THAT SHOPIFY HAS REALLY GOOD FINANCIAL REPORTS THAT COME IN HANDY DURING EOFY OR WHEN YOU'RE DOING GENERAL BOOK KEEPING.

YOUR WEBSITE SHOULD INCLUDE EVERYTHING ABOUT YOUR BRAND AND PRODUCTS. THIS WILL HELP YOU IN THE LONG RUN AS A WEBSITE IS THE MOST CREDIBLE PAGE FOR YOUR START UP BRAND. PEOPLE TEND TO TRUST BRANDS WITH A GOOD WEBSITE SO MAKE SURE ITS UP TO SCRATCH AND LOOKING GOOD.

PART 3. CURATING AND SELLING YOUR BRAND

SO NOW YOU'VE MADE YOUR FIRST PIECE OR RELEASED A COLLECTION. WHAT NOW?

THIS NEXT BIT MIGHT BE EASIER OR HARDER DEPENDING ON WHO YOU ARE AND WHAT YOU KNOW.

every successful brand has a community or a niche that supports them. think of corteiz, riot hill, early bape. this same principle applies to almost every successful business.

before you think about future releases or the next best graphic you are going to release, think about how you are going to build a loyal and supportive community.

maybe it's in the form of a giveaway, or maybe you will offer your community special products or it could even be interacting with them more frequently.

what you do for your community should reflect on the brand image and identity. kill two birds with one stone.

If your brand focuses on exclusivity, make your community feel special with one off pieces or short runs. do whatever it takes to work for your community.

PART 4. FINDING YOUR MARKET

WITH EVERY PRODUCT, THERE IS A MARKET FOR IT. THE HARD PART IS FINDING THAT MARKET AND SELLING TO IT.

ANOTHER WAY TO FIND YOUR MARKET IS TO RUN INTERACTIVE EVENTS. THINK POP UPS, GIVEAWAYS, SALES. THIS WILL ATTRACT THE PEOPLE YOU WANT AROUND YOUR BRAND.

ONE THING ILL MENTION HERE IS TO BE PROACTIVE WHEN RUNNING A BRAND. THIS WILL SHOW THROUGH TO EVERYONE WATCHING. IT'S REALLY EASY TO TELL IF YOUR BRAND IS SLACKING WITH IT'S CONTENT OR ACTIVITY SO KEEP THE BALL ROLLING.

BY KAWISAKY

FOUNDER OF JARGON* & JUKUHARA

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**SHORT BATCH - PERTH [RECCOMENDED*]**

**FOUNDER OF JARGON* & JUKUHARA**